While out with friends I took a look around the restaurant and noticed a painting on the wall that caught my eye. It intrigued me enough to go on their website and find out more about what I saw. This is what I found.
The culture and cuisine of the neighborhood frasca began in the Friuli region of Italy. Literally meaning “branch,” the frasca was identified by a wreath of branches hanging over a farmhouse door signifying the sale of food and wine within. Often attached to a winery, the frasca provided a pleasant and informal gathering place for family and friends to share a meal, a bottle of wine and warm hospitality.
Welcome to frasca.
The restaurant had taken the time to spell out the meaning behind their business and why, as customers, we should (and do) feel at ease when walking through the doors of their establishment. There is deeper meaning. It’s not just about people getting together after a long day and catching up. It’s about engaging conversation with friends or family, over food and wine that is prepared with love, coming together to create a warm and welcoming atmosphere. The staff and environment make you feel like you’re at home, relaxed and in good hands. The management took what could have been just another restaurant in Chicago and created an experience.
Next time you’re out and about, take a look around and see if the places you’re giving business to really care about whom they are serving and why. You might just find yourself having a better experience at the ones that do.